Fairfax, California is the heart of Marin’s cycling community. The home of the Mountain Bike Hall of Fame, the Marin Museum of Bicycling, and the jumping off point for bicycle adventures for both road and mountain bike riders to points north and west. Our goal is to create a new concept for a bicycle retail/lifestyle destination. Combining online retail, destination brick-and-mortar retail and service with comfortable pre/post ride café and gathering place. The location (currently Fairfax Cyclery) is 4,000 sq ft will be divided into 2 basic spaces; front of house and back of house. The front of house will be a combined showroom/retail bicycle shop and beer/coffee bar catering to pre and post ride needs of cyclists, adventurers, and passers by. The back of house will be service, assembly/distribution (consumer direct/internet sales) and inventory warehouse.